Fine lines are small, shallow creases that tend to appear first around expressive areas like the eyes and mouth, while deeper wrinkles are more visible folds that develop over time as skin loses firmness and smoothness.
Whether they show up as subtle lines or more defined creases, wrinkles are one of the most common skin concerns people notice as their skin changes.
Here, we break down what causes them, the different types of wrinkles, and the ingredients that can help smooth, refine and support a more youthful-looking complexion.


Wrinkles develop gradually as several natural skin processes begin to change. Over time, collagen breakdown and declining elastin levels can reduce the skin’s ability to maintain firmness and bounce.
At the same time, the activity of fibroblasts, the cells responsible for producing collagen and elastin, slows down with age.
Environmental factors also play a role. UV-induced wrinkles caused by sun exposure can accelerate visible ageing, while oxidative stress from pollution and environmental damage can contribute to the look of tired, less resilient skin.
Expression lines develop from repeated facial movements such as smiling, frowning, squinting or raising the eyebrows. Over time, these natural movements can create visible lines in areas where the skin folds most often, particularly around the eyes, forehead and mouth.
Static wrinkles are lines that remain visible even when the face is relaxed. They are commonly associated with gradual collagen decline and reduced skin elasticity, which can cause the skin to appear less firm and smooth over time.
Frequent sun exposure is one of the biggest contributors to visible skin ageing. UV-induced wrinkles, often called photoageing, develop when UV radiation affects the skin’s structural proteins and overall texture. Daily sun protection is one of the most effective ways to help minimise the appearance of premature wrinkles.
Retinol, a derivative of vitamin A, is one of the most widely used ingredients in anti-ageing skincare. It helps improve the appearance of fine lines and uneven texture with consistent use.
Peptides are small protein fragments used in skincare formulations designed to support the appearance of firmer, more lifted-looking skin. They are commonly used in products targeting visible signs of ageing and work well alongside hydrating ingredients to improve overall skin texture.
Hyaluronic acid is known for its powerful hydrating properties. By attracting moisture to the skin, it can create a temporary plumping effect that softens the look of fine lines and leaves skin appearing smoother and more refreshed.
A variety of modern skincare ingredients are formulated to support the appearance of skin elasticity and firmness. These ingredients work within cosmetic formulations to help maintain a smoother, more youthful-looking complexion when used as part of a consistent skincare routine.
Skin pigmentation refers to the colouration of the skin due to the presence and distribution of melanin, and pigmentation creams are topical treatments designed to address issues of uneven skin tone caused by hyperpigmentation.
The best products for pigmentation from the Skin Doctors range is SD White & Bright Advanced Lightening and Brightening Treatment Cream combined with White & Glow Pigmentation Eraser DuoPearl Serum.
Skin Doctors products are available at Chemist Warehouse and Priceline outlets as well as leading independent pharmacies.
To even skin tone and address hyperpigmentation, one can incorporate the use of specialised products like hyperpigmentation cream or pigmentation cream for the face, which contain active ingredients to reduce melanin production and fade dark spots, leading to a more balanced and radiant complexion.
To get rid of skin pigmentation one can apply topical treatments like pigmentation creams to reduce melanin overproduction, while being sure to diligently apply sunscreen to protect the skin from further discolouration caused by sun exposure.